Impact of Social Media in Hospitality

Innovation is the keyword that drives businesses worldwide. Businesses have been continuously innovating to enhance their business paradigms from time immemorial. Not to be left behind the hospitality industry worldwide, more specifically in India has been applying innovation to improve their service delivery, enhance customer engagement and create a lasting impact on customers. Considering the rate at which the Indian hospitality industry is growing, competition levels have reached a peak. This trend warrants the need for the hospitality industry to keep on innovating by introducing new and innovative products, services and delivery models to stay in business.

The entry of international players in the hospitality domain has increased the competition to aggressive levels. International hospitality organizations are providing high-quality services at rates that are easily affordable. Moreover, demand is now being generated in niche segments such as Meetings, Incentives, Conferences, and Events [MICE], wellness tourism, eco-tourism, pilgrimage and spiritual tourism. Both foreign and domestic tourists are keen to avail such services which have created an environment that is favorable to innovation.