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Author: guires

Since time immemorial, brochures  have been a vital component of a marketing  mix. One of the earliest forms  of print marketing, a brochure was  and still is considered to be a powerful  medium that organizations utilize to  promote their products and services.  Irrespective of the fact that digital  marketing mediums have largely  changed the way how organizations  market their products and services,  captivating brochures...

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If you ask what is technical editing then simply speaking it is a task that is undertaken to ensure the quality of a technical  document. Technical documents offer valuable knowledge that facilitates the end user to make strategic academic  decisions or to complete specific academic tasks. Technical editing also facilitates knowledge transfer as it ensures that  the document is presented in a manner that...

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This white paper presents an elaborate insight into statistics as a  service and the value it provides to a large spectrum of industries  (more specifically the oil and gas industry) in delivering sustainable  results. The paper also highlights future challenges confronted by  statistics on the whole. The objective of statistics: Statistical tools are required to deduce the meaning of a set of...

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This white paper is about case studies. This  white paper also addresses key issues involved  in creating a case study such as; the need for  a case study, how case studies are used to  showcase the problem-solving abilities of an  organization and it also underlines the role of the case study as an effective marketing tool. What is a Case Study? A case study...

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Innovation is the keyword that drives businesses worldwide. Businesses have been continuously innovating to enhance their business paradigms from time immemorial. Not to be left behind the hospitality industry worldwide, more specifically in India has been applying innovation to improve their service delivery, enhance customer engagement and create a lasting impact on customers. Considering the rate at which the Indian hospitality industry is growing,...

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Outsourcing has been shown to have many benefits  in today’s competitive business market. It can be  used in providing the white paper writing service for  pharmaceutical industries. These white papers can , in turn, increase the revenue of pharmaceutical  companies. Advantages of  Outsourcing? There are many benefits to outsourcing. In  addition to the clichéd benefit of cost saving,  outsourcing provides many other benefits. There...

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