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Branding & Communication

Since time immemorial, brochures  have been a vital component of a marketing  mix. One of the earliest forms  of print marketing, a brochure was  and still is considered to be a powerful  medium that organizations utilize to  promote their products and services.  Irrespective of the fact that digital  marketing mediums have largely  changed the way how organizations  market their products and services,  captivating brochures...

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This white paper is about case studies. This  white paper also addresses key issues involved  in creating a case study such as; the need for  a case study, how case studies are used to  showcase the problem-solving abilities of an  organization and it also underlines the role of the case study as an effective marketing tool. What is a Case Study? A case study...

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This white paper offers an insight into  the Fast Moving Consumer Goods  [FMCG] industry in India and how it is  resorting to outsourcing specific tasks  from their overall operational procedures.  It also highlights why India is  being considered as a favored outsourcing  destination and how Guires as  an outsourcing partner can aid FMCG  organizations to enhance their overall  productivity. In the present day,...

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No business is unique. Every time a new business is commenced, within a short span of time, it can expect a spurt in the number of organizations operating in the market with similar business models. Basically, you can expect competitors in any and every field of business. However, the trick lies in staying ahead of the competition. Naturally, businesses are always on the...

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The idea behind this white paper is to take a look into how banking in the present day has transitioned  from using traditional tools for customer engagement to adopting new and innovative tools  like social media within their business processes. The paper outlines the penetration of social  media in both private and public sector banks. While private sector banks have gone a step ahead...

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